Privacy Policy

Privacy Terms & Conditions

Information Collection and Use

Digital by default is the sole owner of the information collected on We only collect information you submit through a web form or emailed directly to us. We will use this information as part of our marketing campaigns moving forward but only after re-contacting the data holder to confirm they are happy to receive communication from us.

We collect the minimum information necessary to ensure our service works and we do not provide or share your information with other third parties.



Visitor information concerning website usage and other related metrics will be gathered through Google Analytics and reports from this data will be held at our offices in Fradley Junction, Alrewas, Staffordshire, DE13 7DN. The data held in our reports contain no personal or individual details and is used periodically to assess the success of the website and the actions generated from the levels of received traffic.

When you request a page from our website, Google Analytics will collect some information about your system, including your IP address. For more information about Google Analytics Privacy see



We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.


Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our website.


Business Transitions

In the event Digital by default goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, the collected data will, in most instances be part of the assets transferred. If as a result of the business transition any users’ personally identifiable information will be used in a manner different from that stated at the time of collection they will be given opt-in choices consistent with our original contact.



This website contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. This privacy statement applies solely to information collected by this website.


Changes to this Statement

Digital by default will occasionally update this Privacy Statement to reflect company and customer feedback. Digital by default encourages you to periodically review this Statement to be informed of how we protect and use your information.


Unsubscribing and/or removing your data

We’ll remove you from our database of site users and stop sending you information upon request. Simply send us an email to unsubscribe at this email address
You will also be able to use this email address to request any data that is held about you and your business. Our Board of Directors have responsibility for the protection of our customer’s data.


Contact Information

If users have any questions or suggestions regarding our privacy policy, please contact us at:

Tel: 01283 791007

Digital by default Limited
Fradley Junction
Staffordshire DE13 7DN